Digital leader LG hosts PR Forum for Middle East & Africa agencies
Global and regional digital leader LG Electronics held its fifth regional PR Forum for its Middle East and Africa public relations agencies in Dubai.
The two-day forum, December 13-14, focused on strategy and best practices, and highlighted LG’s emphasis on using PR to build brand credibility and crisis communications.
More than 30 delegates from PR consultancies across the region, and senior LG officials discussed strategy and best practices at LG’s regional headquarters in Dubai. PR agency representatives from the UAE, Saudi Arabia, Egypt, Jordan, Morocco, Lebanon, Turkey, Nigeria, Kenya, Algeria, South Africa, Pakistan and Tunisia attended the forum, themed ‘Building Brand Believers’.
More: ameinfo.com