Global and regional digital leader LG Electronics held its fifth regional PR Forum for its Middle East and Africa public relations agencies in Dubai.
The two-day forum, December 13-14, focused on strategy and best practices, and highlighted LG’s emphasis on using PR to build brand credibility and crisis communications.
More than 30 delegates from PR consultancies across the region, and senior LG officials discussed strategy and best practices at LG’s regional headquarters in Dubai. PR agency representatives from the UAE, Saudi Arabia, Egypt, Jordan, Morocco, Lebanon, Turkey, Nigeria, Kenya, Algeria, South Africa, Pakistan and Tunisia attended the forum, themed ‘Building Brand Believers’.
More: ameinfo.com
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LG.Philips LCD Co., the world’s second-largest liquid-crystal display maker, will probably post its first profit gain in six quarters as 2006 sporting events and falling prices spur demand for flat-panel televisions.
Net income in the fourth quarter jumped sevenfold to 252 billion won ($258 million) and sales rose 44 percent to 2.7 trillion won, according to the median estimate of nine analysts surveyed by Bloomberg. The Seoul-based company reports on Jan. 12 and will be the first of the world’s top five LCD makers to give results for the period.
LCD makers including Samsung Electronics Co. and AU Optronics Corp. are betting this year’s World Cup soccer and Winter Olympics will encourage consumers to replace glass-tube TV sets, spurring growth in the $42 billion industry. LG.Philips also cut production costs, helping it cope with a drop in prices and a glut in screens for computers.
More: bloomberg.com
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LG Chem announced the development of its best-in-class methanol powered micro fuel cell system as independent power supply for notebooks. Now, LG Chem is accelerating the commercialization of innovative fuel cells for consumer electronics through collaboration with fuel cell pioneer SFC Smart Fuel Cell AG, based on SFC’s strong IP position and their proven track record in a number of existing markets. LG Chem and SFC will join forces to advance the existing, world-leading DMFC technology platform for mobile applications. The collaboration will focus on further miniaturization, reliability, and cost reduction, as well as communications and compatibility with electronic devices. SFC will allocate their proven engineering expertise to solidifying the core technology platform for stack and system architecture. By sharing workload and expertise, the two companies expect to powerfully advance the DMFC commercialization process towards commercially available DMFC products for mobile applications.
Dr. Won-Ho Lee, Vice President of LG Chem explains: “We are extremely pleased to expand our partnership with SFC. Their proven track record in fuel cell entry markets and their engineering and miniaturization expertise make them an ideal partner for LG Chem as we are venturing into new fuel cell markets. I am sure that together we will create a great product with an absolutely unique customer benefit for consumer electronic users worldwide. Dr. Jens Mueller, Managing Director of SFC adds: “We are looking forward to extending our collaboration with LG Chem. LG Chem has a great brand value and excellent track record in launching breakthrough products and technologies in consumer electronics. SFC has already successfully introduced fuel cells into a variety of markets; one of our products even became the world’s first fuel cell to be fitted as standard in a vehicle where it provides onboard electricity. We are confident that, together with LG Chem, we will make the same market success happen for consumer electronics.”
Under their new collaboration agreement, LG Chem and SFC will join forces towards bringing fuel cell power for portable electronic devices to everyday people. All commercially relevant aspects of the technology will be covered in this relationship. Dr. Won-Ho Lee summarizes: “We believe that fuel cell technology will move far beyond the R&D stage with SFC. We are sure that our alliance is an excellent strategic fit for both partners and will accelerate the commercialization of micro fuel cell systems.”
More: fuelcellsworks.com
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