Canon PowerShot S3 IS Announced
Canon PowerShot S3 IS Announced
The Canon PowerShot S3 IS is 6 Megapixel hybrid digital camera that is equally at home with photo enthusiasts and digital diehards as it is in the hands of the point-and-shoot “where do I press?” set. Remarkably, whether engaged in VGA quality videography at 30 fps with stereo sound recording, high-resolution still photography, or capturing both at the same time, the Canon S3 IS remains easy to use.
The successor to the five Megapixel S2 IS, the Canon PowerShot S3 IS enhancements begin with Canon’s newly designed 6 Megapixel image sensor that together with Canon’s DIGIC II image processor dramatically reduces “noise” for better image quality and achieves ISO equivalent speed ratings ranging from 80 to 800.
The S3 IS marks the third generation of Canon’s mega-zooming bridge camera.

Including a 6MP CCD, the f/2.7-3.5 12x optical zoom includes an Ultra-Sonic Motor (USM) for fast and quiet operation and an Ultra-low Dispersion element to reduce the effect of chromatic aberration. Canon’s optical Image Stabiliser reduces the effect of blur caused by camera shake, which can appear on photographs (and movies), enabling the use of shutter speeds three times slower than conventional cameras. Canon has also extended the sensitivity range to ISO 800.
The S3 IS can capture VGA movies at a rate of 30fps with stereo sound and individual full-resolution frames can be captured using the Photo In Movie function.
Sporting a striking new finish in gunmetal grey, the compact PowerShot S3 IS answers the demands of advanced photographers with several improvements over its predecessor, including an increased sensitivity range of ISO 80 to ISO 800, a larger 2.0″ vari-angle LCD screen, widescreen (16:9) recording, new movie features and an additional Sports mode.
The PowerShot S3 IS features:
12x optical zoom lens with USM and UD lens element
Optical Image Stabilizer
6.0 Megapixel CCD
Larger size 2.0” Vari-angle LCD
30fps VGA movies with stereo sound and Photo in Movie feature
DIGIC II, iSAPS and Flexizone AF/AE for fast, precise results and 2.3 fps continuous shooting performance
20 shooting modes and My Colors photo effects
High ISO Auto and ISO 800 for low light flexibility
Widescreen (16:9) recording
The PowerShot S3 IS caters for serious photo enthusiasts seeking extended zooming flexibility and fully featured movie recording in a versatile compact digital stills camera.
The camera’s 12x zoom lens gives you a film equivalent of 36-432 mm at a relatively quick f/2.7 at its widest angle, and f/3.5 zoomed all the way in. Even though that lens has a nice long focal length, it still retracts into the camera when not in use.
Alongside Manual, Aperture Priority and Shutter Priority modes, the S3 IS includes a selection of scene modes, such as: Night Snapshot, Snow, Colour Accent and Colour Swap. Other features include: 2in LCD, 0cm Super Macro mode, Widescreen mode and 2.3fps continuous shooting modes.
The Canon PowerShot S3 IS hits the shops in May for £449. Find out more by calling 08705 143723.
The S3 keeps the earlier model’s 12x optical zoom, ups the megapixel count from 5 to 6, pushes the maximum ISO to 800, bumps the flip-out LCD to 2 inches and adds a 60fps QVGA movie mode. Pricing has yet to be announced, but it should be in line with the S2, which currently sells for about $400.
More: Gadgets, Digital Cameras


